The active ingredient in toothpaste, zinc salt, is known for its anti-bacterial effect; it helps to remove the bacterial colonies formed on the surface of the teeth and reduce the formation of new plaque. Coconut oil is traditionally considered a natural substance that whitens teeth and removes bad breath from the mouth. The natural additives help remove plaque from the teeth and thus prevent the formation of tartar between the teeth. Xylitol is known for its properties that promote the remineralization of tooth enamel. The toothpaste has a soft coconut flavor and fresh peppermint. Fluoride-free.